Next time you get an SMS in your regional language on one of the Central subsidies – be it related to food, farm, kerosene or LPG – don't be surprised. For, Prime Minister Narendra Modi is pitching for effective implementation of all 57 direct benefit transfer (DBT) schemes with mobile connectivity, as a game-changer to win the 2019 general elections.
The Prime Minister's Office, in a recent communication, asked department of electronics and information technology (DeitY) to include feature of sending SMS in three languages – English, Hindi and one local language – in low-end (sub Rs.1,000) mobile phones and provide message readability in all 22 scheduled Indian languages.